New from the Profit Process®


. . . is for you, if you are a . . .

We are wired for stories. We’re looking for clues to questions in our own lives in the lives of others.  This book is a series of stories about you; a small business owner and your passions.  It’s a story that changed how I saw myself and my business and allowed me to discover my own passion.

Solving the "Small Business puzzle"

get beyond the jargon of business to the human story

a "How to" road mapping system for growing a small business

Living By Your Wits 
reviewed by!

"Morrison seeks to connect with small business owners using plain English and everyday scenarios to help improve their mindset and, hopefully, their profit margins. Morrison’s use of language is what makes this guide stand out from others on the market: instead of feeling overwhelmed by business jargon or unrelatable experiences, Living By Your Wits reads like the advice given by a savvy friend over a casual cup of coffee."

Read the complete review here


Living By Your Wits
is catching some attention in the press!

Find the article at or click here to display the review in the blog. Many thanks to Tom Durkin for the great review!

Your copy is available at:

The Book Seller - Grass Valley
Harmony Books - Nevada City
or purchase online now!

Living By Your Wits are the stories and insights from my career as a CPA and consultant to small businesses. It started back when I created a financial workshop—“The 3-Day MBA”—for small business owners intent on understanding their financial statements.

That workshop contained many stories from working with my clients. Those stories led to a small business “advice column” in the Sacramento Business Journal that ran for several years under the title “The Profit Process®.”

The initial workshop and the columns morphed into a series of  small business know-how” workshops that built on each other; covering the arc from a sole owner “start-up,” to a business with a “value stream” that allowed for its sale, when the owner was ready to move on.

Now these columns and workshops have become the source material for Living By Your Wits, a book of case stories, tools and a discussion guide for owners and advisors to small business owners. You can read the first chapter by registering here:

The Blog—"Stories and Hits at 3 am"

Our brains are wired for stories, that's how we learn. There is drama in the day-to-day struggle to prosper by your own effort. These stories lead to “hits” of how we “create value” in our own business. The heart of the book, and the blog on this website, are the stories of “hits” that resulted in hard earned wisdom from my clients.

The Profit Process® was a column of stories in the Sacramento Business Journal providing solutions and advice to small business owners. Our brains are wired for stories, that's how we learn. The book and blog contain many of these stories. Click here to read "A Tale of Two Businesses." It is the story of a family business, and the difficulty and drama of planning for succession.