Copyright 2021 by The Profit Process
Jack's hobbyist customers purchased antique rose bushes each spring, but he had to start rooting plants months earlier. How was he to determine what buyers would want in advance?
The heart of a compelling value proposition is a solution that prompts your prospects to say “You can really do that?”
Roger's equipment manufacturing for the building industry was growing, buy why were the profits squeezed?
Business was booming for Gordon's fiberglass boat manufacturing, even when they added a second shift production was still not meeting demand.
Charlie's engineering company won a 2-year state contract to improve 25 miles of highway. It was soon apparent they had significantly underestimated the costs and were heading for a loss of several hundred thousand dollars.
Bill was a painting contractor. He signed a contract to repaint a large motel but the job was falling behind schedule and facing penalties for not finishing on time.